Tangurena/micks56 provide extremely useful tactical information. But that information does not change my point. The objective is still to raise the $250 number. The strategy is still negotiation. Disclosure of bullying to the world at large is still an available tool.
The trademark/cybersquatting issues increase complexity of that negotiation moving it more towards the realm of a legal rather than a business negotiation. Some additional legal research/advice is probably needed.