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A simple forced login with email verification would have ended all of this nonsense. Throw recaptcha for good measure.

TIME's purpose with the poll was to drive traffic and interest - the integrity of the poll is a very distant second concern. Throw up barriers around voting and you remove the participation and thus traffic from the equation.

If their purpose(s) include only "to drive traffic and interest" -- then they can forget about pretending that "journalism" (i.e., valuable, reliable content) is no longer their business.

I believe this is how MLB and the other leagues do it for All-Star voting. In MLB, you get 25 votes (one for each hypothetical home game your team has before the end of voting).

Bugmenot ftw!

Presumably the bugmenot login would only be allowed to vote once.

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