What is the motivation behind having 10+ bundle and service options?
Maximize revenues.
The trick is that many users will opt for the most expensive option because they don't understand or are intimidated by the marketing / licensing material and therefore make the safest choice. If you don't know what you need ( and most large corporate shops don't) you buy everything.
Having lower priced options mostly serves to hide the true costs of the product.
Maximize revenues.
The trick is that many users will opt for the most expensive option because they don't understand or are intimidated by the marketing / licensing material and therefore make the safest choice. If you don't know what you need ( and most large corporate shops don't) you buy everything.
Having lower priced options mostly serves to hide the true costs of the product.