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Wow, now that I see you breaking it down like this, I can start to see how I can find business problems that I can potentially solve.

This is making me think why stop at software solutions? Why not just solve business problems in general, but use Ruby on Rails as a tool to solve them? Maybe some problems won't even need Ruby on Rails!

Another questions comes to mind: how would I sell a service with such unpredictable outcomes? If I sell software, then I can almost guarantee certain features. But if I were to promise "more customers" or "more sales", I wouldn't even be 100% sure myself if my methods will work. How would I market a service with an unpredictable success rate?

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