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The official Apple take on use of their products in custom photography and video for promotional purposes is covered on page 12 of the App Store Marketing Guidelines: "Custom still photography and video of Apple products are allowed only with express written consent and approval from Apple." [1]

That said, there are plenty of examples in the wild, even in app store screenshots, of violations of this policy. So Apple's enforcement doesn't seem to be particularly strict.

[1] https://developer.apple.com/appstore/AppStoreMarketingGuidel...




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