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No one has enough interest to simply leave a pretty compelling ecosystem, so you have to couch it in a way to makes it sound like an ethical imperative. You know, for blog views.

That's probably partially true, but that's not really true on HN. Every thread on "Google shutters product X" has at least one person asking for alternatives to gmail et al.

I almost wish we could pin a story like this just to cut some of those comments.

There are days when there will be multiple stories on the front page at the same time with comments asking, "what are the alternatives to gmail?" with the inevitable, "well, fastmail is a good choice" and then someone will bring up running your own server, and then someone else will respond about spam and blacklisting and downtime, and someone else will say something about they've been doing it for 5 years and it's not that hard, etc etc etc

I ran my own mail server for 5 years, and it wasn't that hard - but then I didn't do much with it. A system with 3 users and not corresponding with anyone outside a few systems it easy.

Running fastmail's servers is some orders of magnitude harder.

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