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I think the notion of the "notoriously cash-strapped students" is a bit of a myth. Not that students typically have wads of cash, but most students I see around have iPhones, trendy clothes, spend money on booze and cigarettes. And even if you avoid generalizing students as trendy and cool, look at study aids students buy, they won't necessarily spare on a book or a laptop that would help them study.

At kenHub - we build a platform for learning anatomy. It makes students' lives easier and they can be more effective in their studies. As much as we'd like to give it away for free to all students, we need to make a living, and we need money to improve our products. Luckily, our audience seems to see the value and are willing to pay for it.

I think it boils down to the utility of your product, to students, grandmothers, or any other segment.

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