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Well at the end of the day, somebody still has to pay you if your business is to continue running. So unless it's an ad-based business, you're gonna have to figure out how to monetise. It could be targeted at university departments instead, for instance, who you would convince to buy a license for their cash-strapped students. Point is, your marketing would have to be geared to that particular case. If you optimized to get non-paying students, you won't make money.

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