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If your looking to make your product "exclusive," to a specific demographic....in the course of your business, someone is going to pay, whether it's you eat the cost, or your users do.

Even when Facebook started, it was hemorrhaging debt in the beginning...and eventually, they went to ads (even with the outcry). User's usually hate change, each product is different, so try to constantly ruminate a method or revenue (maybe even for select users in your demographic).

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