I agree. In most cases, mobile apps are just fancy website bookmarks with a few more advanced abilities (native code, more hardware access, permanent local storage)... Except you have to download the app, organize it within all your other apps, download updates, delete it when you no longer use it, make sure its settings are in order, etc.
Imagine you had to download an app on your desktop computer before you were able to visit any website for the first time. How crazy are these people? Why do so few companies put user experience first.