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Any hints about what threatens Gmail?



Reliance on mail content for search and ad placement makes it less than ideal if the world is moving towards encrypted mail, which it ought to.

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Think about it: gmail is an interface through which people read their mail. It won't be a problem that at some previous stage the mail was encrypted.

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Though if people were really to move towards encrypted mail, it'd threaten the whole webmail industry. It does no good to encrypt your mail if it's then sent in plain text over the web. Even if you used https, it's a little nonsensical to let a third party decrypt your mail and then re-encrypt it for transmission.

That said, I'd bet that this threatens encrypted mail more than webmail. Have consumers ever chosen security over convenience?

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I don't know what's going to happen to encrypted mail, but I can answer your last question.

Burned once, consumers will choose security over convenience. They'll even go so far as to choose inconvenience on the assumption that it makes them safer. Witness people's acceptance of inconvenient airport security, even as baggage went on totally unscreened.

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By encrypted mail, I meant end to end, pgp style encryption. For this to be of much use, Google (nor anybody else) would not have my private key, so all they see is a wall of random bytes.

The very core of what makes Gmail so enjoyable is that their expertise in free form search allows me to pretty much stop caring about organizing my mail at all. I generally just hit archive, and rely on search to retrieve whatever I may need to later. No web mail client can provide such a service against encrypted mail.

At the same time, it is Google's access to my mails' content that allows them to show me 'relevant' ads. Without this ability, providing Gmail for free will get a lot harder to justify.

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