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See her other replies. The only correct response to this type of situation is a professionally worded apology and some soul searching to determine where the zeal for viral distribution outpaced commonly understood limits of ethical marketing.

A user was asked to endorse people, but that action ended up endorsing a product; that is the very definition of deceptive viral marketing.

Someone who is too eager to attract users and too confident to politely respond to even the most scathing criticism is clearly struggling with a lack of maturity. If this was an overly zealous employee, that would be one thing, but the founder/CEO? Giant red flag.

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