I would argue the polynomial factor in an performance computing is about the only thing that matters in a practical setting. The difference between nlog(n) and n, is barely discernible when looking at actual results (and the k factor is much more important then). If your algorithm is x^n or n! your f*ed anyway so its not important cases for tuning.
In high performance algoriths, after you add adaptive caching etc. your results are highly dependant on your data, in this casse you expect to get results like O(n^2.34) and stuff so you can't work it out through the analytical approach. Your only recourse is empirical measurement in which case log-log plots are the only sensible choice. The author of the article only has a linear plot on the page which is almost always the worst choice for graphing algorithmic performance, hence I brought up the issue.