Check this out: http://www.printgreener.com/news.html
WSJ, CNBC, Entreprenuer, ComputerWorld, CNN, Inc, ... How could they get so many coverages?
I've written a similar algorithm and sold it to a few companies, which you could find at http://purifyr.com/. I've also emailed all relevant bloggers for review. But I just couldn't imagine getting so many positive coverages.