Nevertheless I wish the Kera team good luck on their next venture!
Would someone mind "clueing me in"?
The front-end was clean & simple, and I really liked it in theory (I disagree with the notion that any app that needs a walkthrough is broken by design), but the version I tried's backend wasn't created for people who couldn't sink some time into the JS and would have benefitted greatly from a more user-friendly approach.
So we opted for a better solution: we hired a UX architect (or whatever the title is) from http://dlabs.si/ - He performed live user testing and analysis with us and delivered high fidelity wireframes, which resulted in understandable application flow, without the need for a walkthrough (or me spending time learning Kera). Granted, it wasn't free, but it was well worth the money, and it was one-off payment, as opposed to Kera's subscription model.
And as I discovered with the UX guy, it's not that difficult to perform user testing on your own, just sit down with clients and see them complete a certain task while thinking out loud along the way. It works wonders.
That being said, I'm by no means trying to discredit what you're trying to do - there certainly are use cases for products like Kera, otherwise you guys wouldn't work on it.
One thing is for sure though - the problem of "user onboarding" and conversion exists, and people are actively trying to solve it.
Hopefully the folks from iridize, tutorialize.me, walkme, taurus, etc etc will be able to take up the reigns and build a scalable business around it.
We believe in the Lean Startup. Probably more than most. We launched three separate tutorial products trying to find something that people picked up easily while still giving great results. We basically ran out of time and had to scale our team back to just the three cofounders.
We are still kicking the can trying to get traction (albeit in a different direction).
If anyone wants more details about why we shut down the producg I'd be more than happy to share. It's fundamentally a CAC being higher than LTV type issue.
I would love to see you guys write more about your story. Good luck with your next idea.
Thanks so much for the kind words. I totally get your point about the TO zombies, but on the other hand, companies like Nulayer are actually doing great work and are getting rewarded for hard work with success.
Here's to trying again.
All the best with your next venture Max.
Sorry to hear that it didn't work out!
Best of luck to the both of you, you guys are gonna kill it.
Thanks for the kind words - you were one of our earliest adopters, and I'm sorry we couldn't make it work out. There's a few people who have reached out that are interested in the technology, so we'll have to wait and see about open sourcing it.
Best of luck with Happy Tables and give my best to the folks over at ClickBank!
We got a little worried when you pivoted as we felt that it would be just as much work to embed the Kera solution as it would to roll your own goal tracking solution with much tighter integration with the base website.
We would Would love to see you open source the v1 product though, really felt that solved a much harder problem.