It's the product/service/approach/target audience/etc. that needs to change. The "odds" are an output, something you can only change by altering your inputs.
But my main point from the post is I want people to be OK and accepting of "failures". Because in reality, it isn't a failure. It is a lesson that you learned for your next attempt.
One day someone asked Thomas Edison “Aren’t you ashamed that you have failed 99 times?” Edison replied “I have not failed, rather I’ve learnt 99 ways in which an electric bulb would not lit up”
^^ This is what I mean by not fearing "failures"