Zed (his real name? Seems like one) became famous by putting on a loud obnoxious persona, plus complaining that people used his work (mongrel) without appreciating him.
Why (not his real name!) became famous for his work's weirdness. And his "enemies" disliked how capricious and weird his work was, not the sort of thing to build a Real Serious Business on. and he fled from the public eye into self-imposed exile when people started piercing his intentional veil of anonymity.