When i think of people controlling their identity, i dont think of just an email address. I think of their name, their gender, what they look like and the context their data is put in on the web.
Persona seems like it has everything to do with the signup/login process, and not the actual identity of the person who already has some kind of data of that kind floating around the internet (the kind people want to sell to others).
There's no way that this gives someone the ability to go back and erase whats already out there now and somehow give them control over where their information resides and how it's used more than it is now.
Maybe i'm missing something, but this doesn't seem to provide any more utility that i need now since i haven't even incorporated any social login to my site anyways (and don't plan on it either).
Persona seems like it has everything to do with the signup/login process, and not the actual identity of the person who already has some kind of data of that kind floating around the internet (the kind people want to sell to others).
There's no way that this gives someone the ability to go back and erase whats already out there now and somehow give them control over where their information resides and how it's used more than it is now.
Maybe i'm missing something, but this doesn't seem to provide any more utility that i need now since i haven't even incorporated any social login to my site anyways (and don't plan on it either).