This post contains some really interesting and spot on insights. Some of the data doesn't line up with our (match + okcupid, etc) internal estimates/figures. For example, our estimates are closer to 50% of US have tried online dating, and 50% havent; significantly lower than that in other geographies. The idea of serendipity is definitely a real issue, and a frustrating one, because just the concept in people's minds and expectations alone prevents them from trying solutions that might work for them.
The simple fact is that, for most people finding work is just like anything else: it takes a little bit of attention and work to find the best person for you. That's not romantic, but its real.
I'm not sold that the solution is having your friends help you create a profile, introduce you to their friends, or attest for you. It seems like a lot of work for them, to be honest, with very limited returns. At the labs, our minds are focused on finding the future of dating in mobile, big data, leveraging social networks, and discovering how to create serendipitous connections through the above.
To the OP -- if you want to chat, hit me up; would love to chat. We're in SoMa.
You should make a "Netflix challenge" for online dating.