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Brian from OkCupid Labs here...

This post contains some really interesting and spot on insights. Some of the data doesn't line up with our (match + okcupid, etc) internal estimates/figures. For example, our estimates are closer to 50% of US have tried online dating, and 50% havent; significantly lower than that in other geographies. The idea of serendipity is definitely a real issue, and a frustrating one, because just the concept in people's minds and expectations alone prevents them from trying solutions that might work for them.

The simple fact is that, for most people finding work is just like anything else: it takes a little bit of attention and work to find the best person for you. That's not romantic, but its real.

I'm not sold that the solution is having your friends help you create a profile, introduce you to their friends, or attest for you. It seems like a lot of work for them, to be honest, with very limited returns. At the labs, our minds are focused on finding the future of dating in mobile, big data, leveraging social networks, and discovering how to create serendipitous connections through the above.

To the OP -- if you want to chat, hit me up; would love to chat. We're in SoMa.




Agreed. I liked the article until he got to the proposed solution. Part of why I like online dating is that my friends are NOT involved. I can take as many shots at finding someone I like without the problematic repercussions of complex social networks (both online and off) where every swing and a miss could come back to haunt me. Whenever you date a friend of a friend, there is always the possibility of fallout. OKCupid without a social network allows me to break free of the constraints of involving my friends. Making OKCupid social turns it back into a burden. Your "friends" online (most of who are not friends, but acquaintances by the way) will feel obliged to say nice things about you. No one will say the bad things which may be true. And your romantic prospects will know this. I like the idea of an online wingman, whom I could exchange tips with, but the idea of a group date? No way. If I'm not into a girl I make a quick exit on the date. No harm, no foul.


> our minds are focused on finding the future of dating in mobile, big data, leveraging social networks, and discovering how to create serendipitous connections through the above.

You should make a "Netflix challenge" for online dating.


Please don't; the Netflix challenge was a a historically embarrassing privacy catastrophe.

http://33bits.org/2010/03/15/open-letter-to-netflix/




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