I guess the people who've asked me must not know much about meditating. I admit I only have a superficial knowledge of it, as well. The people I've talked to see meditating more of a 'relaxing' experience, I guess.
This is very true, as it can be hard to sit or focus, and it tends to bring up many uneasy thoughts and emotions. But it is very helpful to find a place of relaxation, since meditation itself is simply a vehicle for self discovery. Meditation is the journey, and the journey is the destination.
The ultimate "goal" is transcendence, which untethers your consciousness from your physical body and is quite a liberating experience.
The catch to it all, is that you can't have a goal while meditating, other than to be present in the moment, which is an admirable goal in itself.