I guess the people who've asked me must not know much about meditating. I admit I only have a superficial knowledge of it, as well. The people I've talked to see meditating more of a 'relaxing' experience, I guess.
I will look into it more now, though.
The ultimate "goal" is transcendence, which untethers your consciousness from your physical body and is quite a liberating experience.
The catch to it all, is that you can't have a goal while meditating, other than to be present in the moment, which is an admirable goal in itself.