What was the appropriate response, then? I honestly think assertive and honest feedback is often the most effective way to curb unwanted behavior.
> But I think one of the important points here is that women should not NEED to turn around and ask the guys to stop making sex jokes.
Most of the time they don't. We're talking about exception handling, here. Just because a situation is less than ideal (i.e. two guys making phallic jokes at a conference) does not automatically validate a DEFCON 4 response.
Agree to disagree. Short of legal action or physical violence, extra-public shaming (Twitter) is about as escalated a response as I can think of.