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I was surprised this 37s post didn't end with "and this is why on March 31, 2009 we filed suit against Get Satisfaction for trademark infringement and unjust enrichment". That they don't seem to have done that hurts your argument that they're being immature.

Also, calling 37signals out for going straight to the public seems like an exceptionally weak criticism in this case. GS is trading on inserting themselves into the public conversation about companies they have nothing to do with. Live by the sword, die by the sword.




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