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Do unclicked ads really still pay?

I don't really feel guilt for blocking ads because if I ever clicked on one it would be by accident.




Yes, there are still ads that pay per 'impression' aka page view. However they usually drop a cookie and pay on impressions with that cookie which prevents paying out on page views to scripts.


That would also prevent paying out with readers who set their browsers to block third-party cookies, which is probably much more common than installing an ad blocker.




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