It is a cloudflare subdomain but it doesn't show that way in the URL, I dont know how that works though. Can anybody explain why this works? I dont have a naked domain with ssl with them but you can check this one out to see what it looks like https://www.luckybolt.com (also thats my brothers startup, if you are in SF, check it out). As you point out though, GAE is $10 / Mo. cheaper. I'll check that out for new projects.
They basically generate the SSL certificate for your domain for you. Their SSL CA partner (GlobalSign IIRC) is basically trusting them with it since they manage their certificate and the domain owner is trusting Cloudflare (this can also be checked in Whois). So you just activate SSL in the options and bam, your site works with SSL within a couple of minutes.
BTW: they use certificates with multiple SANs, so many different domains in the same certificate (and without SNI). This allows to terminate SSL on a single box for many different domains/customers. If you look at certificates details, you will see many unrelated domains in the SAN list.