The bigger (no pun intended) news here is the much bigger ads that are now in the news feed.
I personally love the G+ feed, the issue was lack of content to fill it. I was starting to get pretty tired of looking at the same old cluttered feed on facebook. I always felt that the feed column was surprisingly thin, and that the left column took up a lot of real estate for something I interacted with so rarely.
I think this will be a refreshing change for Facebook.
It seems counter intuitive, but hear me out:
1) FB events is good bc everyone is on fb, but its bad bc you never know what will be shared. It also is bad because the few people who aren't on facebook can't get the invite.
2) Google+ events is slick, really slick.
3) As a person with G+ I recently created an event and invited my friends knowing that it wouldn't be autoshared with people I don't want invited. The problem was that about 40% of my friends don't use G+.
Since people making events are the people who have most of the social power, it benefits google to cater to them. The way to do it is by allowing them to invite people to RSVP for events even if they are not google plus members.
Eventually people we see it as another reason to use google+. If you have events on there, you will go on there and probably post other stuff.
People with high social value will push the needle much, much faster.
Internet Startups: https://plus.google.com/communities/100445483815501942968
I'm lucky enough to know quite some people on G+ and I circled quite a group of interesting users. But until they finally implement a public API I wont use it full time. I wonder what is taking them so long.
Don't get me wrong, I can see where there could be some inspiration taken, but the News Feed looks like G+ done right.
The G+ app, on the other hand, is great. No complaints there.
This, no doubt, is a very deliberate decision -- especially after the flurry of articles recently about teens dropping out -- but I still feel it completely misses the reason why people are flocking to Tumblr in the first place. I don't know how they managed to do it, but Karp and the rest of the Tumblr team have fostered a culture there that just makes Facebook look corporateish and slightly dull in comparison. I can't put my finger on exactly _why_ it feels so, but there's definitely something going on there.
> “What’s at stake is the ability to be creative and expressive on the Internet,” says Poole. “I especially worry about young people. Part of growing up is finding who you are, what you’re passionate about, what you’re interested in, and being an idiot, making mistakes. And now that we have a persistent, consolidated identity online — look at Timeline, that’s what it is — I fear that we’ve lost the ability for the youth to explore themselves and make these youthful indiscretions.”
Even when Karp is asked about FB (http://www.wired.co.uk/news/archive/2012-11/06/david-karp-on...) the one thing he mentions is it's tying to the Zuck identity:
> Consider the undertaking of taking the internet [in which] anonymity was so inherent… and Facebook [bringing] some sense of true identity to the internet and to the world -- what an impossible undertaking that they did an incredible job with, and still do.
The real battle here is between person and persona. I shall place all my chips in the second basket.
Or maybe, people simply don't like being figuratively shat on and decided to find something new as soon as it presented it self.
Don't get me wrong, I'm not bashing tumblr here, it certainly played its role well, I'm just saying that people have wanted out of facebook for a long time and a lot of their user base is just waiting for something new that has enough of their friends to move to.
Facebook made it big with the wall feature, the newsfeed scrolling down your page with your mousewheel showing you all the content and happenings of your friends. When facebook starts to mess with the wall by:
- hiding things (and charge to make them more visible, specifically after promising never to do so)
- adding ads
- filling it with game updates,
- businesses "like this 4000 times and win a prize" contests
- X liked on page A, so here maybe you'll like this page B
Is it really no wonder that people get fed up, bored, and start looking for something with the original feature that drove them to facebook in the first place. And don't even get me started on all the other problems re privacy, naming policy, and silent settings resets.
The reasons people are leaving are obvious to me.
All I can really say is: tumblr, I hope you're ready.
that and... where can I buy some tumblr stock?
"You you know (some random person) and (some other random person)?" -- NO
I understand the importance of aesthetics in design, but it seems odd to show off the design under the banner "bright, beautiful stories" - surely that depends on the stories?
although, it's Facebook stories so how else can they improve them other than beautifying them? There is no other way to make the 19999th picture of your cat remain interesting.
I'm not really an Apple guy, though, so it may be a misperception on my part.
My favourite over-the-top Jobs-ism was "Insanely Great." "Wicked Fast" comes in second. He may have overused these terms, but some of Apple's products hit the mark. I really think the Macintosh SE and first iPhone ware insanely great products.
If you look at the layout, it de-prioritizes who is posting as a sidebar avatar (or multiples, in the case of reshares). The left gutter of the feed then becomes a morass of icons and avatars, with the inevitable descent into noise as the calendar icons and companies like CNN proliferate. I wouldn't be surprised if companies start redesigning their FB icons to look more "friend"-ly.
The redesign also copies a problematic design feature of the last revamp of Twitter where the resharer (retweeter) is grayed at the top of the post, minimizing its relationship to the content compared to "Foo shared a link," "Bar is going to Event Name." Curiously, this attributory distinction is more apparent in the mobile view.
So, at the end of the day, as content gets visually divorced from the people associated with it, it makes it easier for FB to slip more and more paid content into feeds.
P.S. "Join Waiting List" ...I'd be fascinated to learn how they use the waiting list and graph traversal to structure the rollout. You know they're going to try to maximize something like that.
- YouTube talked about being primarily a site for sharing homemade videos, when its true backbone for growth was illegal music uploads
- Buzzfeed talk about how they are taking media to the next level, when it's really one longform article surrounded by cat pictures and dog videos
- Tumblr always make sure to dodge the fact that porn is one of the biggest reasons for their growth
it's simply putting your best foot forward. Very natural and understandable.
Share this and get an xBOX 720!!!!
I'm giving away 10M to whoever shares this!!!!
SHARE THIS AND GET A PLAYSTATION 5!!!!!
I got to the point where my feed was empty; almost every user was hidden.
That's the real WTF
I have 140 friends. I log in a couple of times a day. I have filtered all their crap. I want chronological order.
If I had 1000 'friends' who posted all day, then I would want a way more filtered and special-sauced feed.
Using the newspaper comparison, I imagine a front page with a promoted gizmodo story surrounded by ads for things facebook thinks I care about with a whole bunch of quick meme images "below the fold" liked by people I know.
Maybe if I flip through the eternal september fluff that floats to the top of the personalized newspaper long enough I just might see a relevant post from a friend with a low edge rank about how her daughter's cancer responded positively to treatment and is now considered in complete remission.
I'm not sure I agree with your second statement in this context but I do agree with it generally in the sense that it is harmful. Obviously if one never releases a product but runs through the rolling internal releases of redoing items they've already done, then that can lead to an terrible negative-feedback loop. For a company that is well-established, however, I'm not sure the same rules apply. You don't maintain success by iterating on your existing product offering and instead need to rely on either simplifying, speeding up or offering new products/features to your clients.
One could argue that they are attempting to find alternative revenue source in these rewrites, which would be a valid argument and one I could understand, unfortunately I am not able to either confirm or quell that suggestion.
In general, I don't think they announce minor new features at all, they just deploy them slowly.
I'm glad we are doing something different, because these juggernauts are about to collide and the ripples will be felt everywhere.
I don't think Facebook will go away any time soon but it will become another Yahoo and that can only be a good thing for the ecosystem in terms of opportunities.
No one uses G+. I'm relatively technical, and have 40-odd friends there, and the last post was from December 2012 (and the one before that? July!).
The problem with Google and social networking is that social networks initially catch on by being 'cool'. Myspace, Facebook, Twitter, Instagram, Tumblr, Pintrest - they were all initially cool, and got that market right. G+ has never been cool (nor, in my opinion, is Path). If an app is used by a small group of people because it's cool, then it will grow. If it's used by a group of techies because it's better, it will grow until (at most), it covers the entire subset of techies. G+ isn't going anywhere, at least until there's a major rebrand.
When FB introduced the newsfeed, people thought it was supremely creepy and they complained. Now they probably don't remember what it was like without it. When the timeline was introduced, it was the same thing. People complained about business accounts, apps, searching, photo tagging...every major change gets loads of complaints. And yet most people accept or even love those things within a couple months, and FB has continued to grow monumentally.
I see no reason to imagine this visual redesign or even the upcoming graph search will be any different.
Unless you consider inline advertisements disguised as posts from your friends as "clutter", because uh, there will be way more of those.
"Great news advertisers! Bigger ads!"
Facebook may be considered a successful company, but the truth is that its leaders seem to lack in vision and have the tendency to make the same mistakes expecting different results. Zuck had some great intuitions (quick and aggressive growth, treating all users as wannabe attention whores), but the design of the product is circling around itself since 2009 at least. Their platform became a huge success when Dave Morin was in charge, yet ever since, despite the fact that it has been refactored a gazillion times, nothing substantial has been added to it. As a developer of apps that benefit from exposure to facebook, i brace myself for the forthcoming semantic changes in their platform that is most likely to follow.
Does it give them tactical advantage to redesign their site every year? Not that I'm against redesigns, in fact I think that they're getting better and better, but I'm curious whether they do this for the users or for their own sake.
Also can't help but visualize how Instagram will come into play, with such a heavy emphasis on photos in this new update.
See The C Programming Langauge for true minimalism.
Facebook know my locale is UK English, not US English.
A small niggle I know but these things annoy me!
The use of Lucida made the site feel very dated to the mid 00's, and it wasn't terribly readable either.
Helvetica, especially with full-usage of the font-weights (from light to bold) makes for a much better typographical hierarchy and a more airy feel.
Glad also to see that they're moving to a no-borders design and really filling up the browser window.
Source: http://m.techcrunch.com/2010/04/22/facebook-edgerank/ (see edge types)
Looking on these screen shots http://newsroom.fb.com/ImageLibrary/detail.aspx?MediaDetails... still can't get why some huge images overboard the main column (looks like they have negative left and right margins) on iPad and mobile while other pictures/videos have margins? It was already the case on iPhone, but on iPad in the two columns view it looks worst.
Interesting move to adopt a mobile UI to desktop users. I agree having a cross-platform uniform experience makes sense but like YouTube, their left sidebar feels out of place on desktop.
I also think the killer feature is the ability to clearly filter your news feed by pictures, updates, people you follow etc. Fot instance, I DO want to be able to follow some celebrities and tv shows on facebook without them cluttering up my newsfeed too much. Now all I have to do is select my following list and I'm there. Ditto for friends + photos etc.
If Facebook hadn't made photographic integration so central to their platform, I don't think they'd have taken off the way they did.
That's also why they were so scared of Instagram - they knew how powerful a network of photo sharing can be.
Just 2 pics though.
+1 for the redesign
Also, I like it better, more content / less chrome.
The Follow news feed filter was much needed.
I love Graph search, it has helped tremendously pin down who are users are without using FQL or our DB.
These new Facebook UI updates proves that...
can go a looong way to improve design.
Is this really such a big deal?
Now, it depends upon what Facebook "pushes down the throat of this new feed".
If it's all the same but larger ads, spam posts or those app posts then nothing changed and if it did, it changed for bad.
I recently posted a status on Facebook, were most of my audience is tech-ish people, and got an overwhelmingly affirmative response to the supposition that the News Feed is increasingly spammy. I don't blame FB. I don't want to be that guy bitching needlessly, but it's becoming a nuisance. Especially when I get way more relevant information through G+ and Twitter. Frankly, FB is becoming more and more about the Pages I like (which arguably, to some, is already nearly spam) and random pages that FB is super desperate for me to like. "Mediaite" anyone?
Can't speak of the new interface, my account still hasn't got it. Hardly matters. Because now I only check Facebook two a friend's contact details or message a friend for whom the only medium communication has reduced to Facebook chat/messages. Or maybe once in a while to make some smart-ass status update :-)
Liking pages is inviting spam. I've stopped doing that. I keep my minimal contact over there. With cell phone, email hidden from outside world and make a point to check the settings time to time. I do not share photos over there any more. I usually do it via Dropbox or just email it, if it's a few pics(Google sees it then :P).
Google+ is a lot lot more cleaner and easier but unfortunately there's no one else. I mean for me there's hardly 2-3 guys who share it and I am not switching friends or making new ones to use Google+.
Mediaite is a portal I see. I apologise but I couldn't get the context or maybe the joke was lost on me if there was one :P (non USA guy here).
The fixation on better display ads is constraining creativity when everyone should be focusing on making the Internet a productive place for individuals.
The economics matter and shape the UX and server side development.
It looks like they are increasing it to 550px.
This, literally, makes no sense. Current monitors can easily support 1000px horizontal, and, as a photographer, I wouldn't consider that quality.
Both FB and G+ suck as photo galleries. I want to see large beautiful photos, not 550px thumbnails.
Dunno what to tell you. :/ It does need mouse focus, but I imagine you tried that. I did not need to use Ctrl.