> Suppose I am looking for "that movie with a button". Yup, google get's it, "The Box". Bing thinks I am thinking of Benjamin Button, which was google's second suggestion
Hm. There is no one google. In the google that I see, for that search, it's the other way around: "Benjamin Button" is #1, and "The Box" is #2 (both on IMDB).
Life before search engines was different and it's easy to be blasé. IMHO, getting the one that you are vaguely thinking of anywhere in the top 5 is a great and amazing technical feat. And also good enough to jog your memory, so #1 or #2 makes no difference.