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Most consumers want convenience first, security second. Evernote just targets the mass market.

For the data I store in Evernote I'm fine with this.

One would think there'd be proper competition because one of the major motivators is going paperless... it's kind of odd that in 2013 there still aren't a lot of easy to use solutions that can store sensitive documents (bills, tax documents etc) that require a great level of privacy and security.

I use 1Password with dropbox sync for secure notes.

I do too, but it doesn't fit the use case of going paperless. Ability to drop in PDFs and OCR images in Evernote as well as handling large data sets are essential features.

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