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Silly: spoonfeeding junk-food CEOs facts about obesity, in the vain hope they'll take their share of responsibility. What, did anybody imagine they didn't know they sell the food equivalent of crack to our kids? They're not idiots; they make money doing this, and are responsible to shareholders.



I can entirely believe that they don't know.

I think they find plenty of other things to think about, and they are so removed from the consequences of their actions that they can easily avoid the truth. They just keep those graphs moving up and to the right, mouth some platitudes about "an appropriate part of a balanced diet", and keep cashing those paychecks.

People can avoid thinking about human costs when they are stepping over bums on the street. I have no doubt that they can do it from the 33rd floor of an office building.


Responsible to their shareholders to avoid the deluge of lawsuits that will come; it will be like tobacco, you can see the tide turning. That was their chance to change course.


They've had that info on their desks for a decade. They've had a chance every single day to do the right thing.




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