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How can someone honestly claim that women love infinite scroll? The people who 'love' infinite scroll are the designers who decide this stuff is useful...which in my view makes for an inferior UX. The reason infinite scroll is bad is because if you want to look through a ton of information and click on any result, you can't just go back to where you were in your search results — instead you have to scroll (infinitely) back to your previous destination because whatever results you were looking at wouldn't be cached. Want to bookmark or share a page of the results you're looking at? Or what if you'd like to skip ahead to the results closer to the last page? Good luck with that on an infinite scroll site.

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