Depends a lot on your interpretation of "Cool" though.
I get more of the sense that Google is more "impressive" than "cool".
If I were to use "Google's got it in production" I might be told something like "well they can pull this off" as if they have some unattainable smarts or something.
Whereas a "cool" thing is more about just simply taking a risk.
Come to think of it, that's kind of a funny definition. Oh well.