That's less than three Chipotle Equivalent Units (CEUs).
"the price of CMG stock pre-earnings was valuing average revenue per store at $10.5 million" http://seekingalpha.com/article/756011-you-mean-to-tell-me-c...
* View-source to read the text of the article. Note the comments about "googleoff" and "googleon" :-)
What this analysis misses is a storefront for a painting company. That is all about lead capture and closing the deal. Harder to quantify. Well, easier for the store but harder for third parties to quantify.
So clear business models for client relationship management and review type editorial. Less clear on 'newsy' type sites or reference sites. Game/App as web service seems pretty clear too as a model.
I was wondering, though, how it did for the search "where to get moving boxes"...its PageRank was 1...I'm assuming that with only 300 monthly uniques (compared to the number of people who must ask that question on a daily basis), it didn't do well.
Yet it made $70 a month out of just 300 visitors? That's a pretty high conversion rate.
It's possible this analysis is over-estimated (e.g. could be defects in the scraping process) but I was surprised even just checking domains randomly how many were later abandoned.
I suspect that there are a lot of sites that use various techniques to fake their numbers; if this gets the purchaser banned from adsense it makes a site in the lower price ranges basically worthless.
I kind of think this indicates this isn't an efficient market
Accounts are probably attached to your identity (SSN, domain, etc.)
The only way to get another adsense account is if you form a new legal entity.
Seriously that site has been going downhill ever since they rebranded from SitePoint Marketplace several years back.
I remember when they first launched, they used a screenshot of one of my sites on their homepage for at least a year without permission, and this site was listed on SitePoint before they deleted it and refused to say why.
Pretty much ever since the whole site is full of scammers. People just put up bogus sites claiming to sell Facebook fans, Youtube views and Twitter followers, that somehow make $5k a month and the domains are barely 30 days old.
Then they upload 'legitimate' Google Analytics screenshots, which Flippa never check and then someone stupid enough to buy the site pretty much gets a $10 domain in return for $10k (they take a greedy chunk off every sale of course so they couldn't care less about anyone else)
I would guess that a good percentage of the data they use is complete bogus so I wouldn't take those stats seriously.
Anyway here's a nice Google search if you want to look into this further: http://goo.gl/qfVAW
Speaking as someone who has purchased multiple sites off of Flippa -- I view any revenue numbers with lots of skepticism. The majority are spammy sites and the remaining sites that are legitimate have often faked/inflated their numbers to entice purchasers.
(And I'd guess there's a bit of VC-like speculation going on too - people trying to not lose too much money on the 99 "failures", but making up for it with one single 4 or 5 order of magnitude outlier success.)