Tldr of the article: http://tldr.io/tldrs/512258d5ace532876b000003/eliminating-sa...
Yet, at the same time, I'm making a switch from tech to entrepreneur and I believe that sales is a lot about telling a story. In general, you have to make your clients believe your product or service is a great deal and that you don't make any money on the deal. (which is impossible)
So, how do you sell a product or service at a decent profit without becoming slimy? Or how do you run a company and give incentives (and disincentives) to employees that lead to both short and long term growth, customer satisfaction, employee satisfaction and sustainable profit?
Good question. I've come to believe the answer isn't a one size fits all. Most businesses (especially tech businesses) are businesses of scale. Short-term growth is especially important in the beginning of a company, but sustainable growth is the ultimate goal.