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> The ad money I might have to spend in Nebraska to get a thousand eyeballs might get me closer to ten thousand eyeballs in California or New York.

What market force are you imagining makes ad space cheaper in wealthier states?

Wyoming and California have similar (when compared to the primary price driver) overheads in airing any given commercial, the price differences are mostly going to be market driven, and the 10k eyeballs in California won't end up costing as much as what you'd have to pay for 10k eyeballs in Wyoming.

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