Clicking "read more" requires me to log in to Facebook. I don't have a Facebook account (nor do I want one). I've noticed this pattern with other groups and businesses. Facebook is not free and open if you choose not to let them sell your information.
If this representative is intending to make his rationales public, he should choose a public venue.
But given the tracking information Facebook sifts via their extensive federation throughout the Internet today, I don't feel any inclination to make it easier for them by registering for their marketing programmes.