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That's a piece of advice I keep hearing all the time, but I think it can be dangerous.

Of course, you have to start small - there usually isn't a choice not to. But, I think it's best to have a product which can serve a huge market in its most basic form without adding more features.

There are very few examples of startups which start with a product with features highly specific to one group of users and then expand out successfully to a huge market. Most startups die or get stuck in a vertical.




  >> There are very few examples of startups which start 
     with a product with features highly specific to one 
     group of users and then expand out successfully to 
     a huge market. 
There are very few examples of startups when successfully address a huge market with any strategy.

Succeeding in a vertical is a positive step, which most startups fail at. For one thing, it give you enough money to keep trying for a larger success.




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