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Does that qualify as trademark infringement? I can definitely see the case for customers being confused by the similarity to Square.

edit: Can someone please explain why this is being downvoted? I'd like to make sure my contributions are constructive.

Does that mean all shapes are off limits now?

No. Square and Cube offer very similar products.

If I started a fruit distribution company and called it Rhombus, there probably wouldn't be an issue.

I can't say whether there is definitive trademark infringement here (Cube seems to offer analytics services and targets a niche market, differentiating its product). However, I can't help but feel that "Cube" is a reference to Square.

I think trademark infringement is definitely too strong. That being said, I think it's a stupid name.

"Oh look we're going to be marginally competitive to Square, we're going to offer more than Square.. CUBE!"

No. It's an unoriginal, hackish name, but at the end of the day it looks like it could be a decent product.

The top result for Paypal Triangle is Paypal Here, so maybe Paypal reconsidered that brand.


I don't know why you were downvoted.

It is a very legitimate point as there have been examples of similar sounding names in the same industry counting as trademark infringement.

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