Pretty close. ERIKS is still is one of the biggest Specialized dealers in the country. I was told by several people (the Specialized rep, ERIK himself and several buyers who worked in the corporate office) they clear maybe $50-$100 per Specialized bike they sell.
You also have to take into account you have to pay the mechanics to build the bikes before they go to the stores. They you have a driver and warehouse staff you have to pay to unload and get the bikes to the store, so there's some labor involved which cuts down on the margins they have.
You also have to take into account you have to pay the mechanics to build the bikes before they go to the stores. They you have a driver and warehouse staff you have to pay to unload and get the bikes to the store, so there's some labor involved which cuts down on the margins they have.