Thanks for this advice, I will be taking it to heart. I know I'm not good at PR, and think that people will really want to get my product if only I was able to tell them about it. I mean, it's a fully programmable, 10W RGB+white LED light with a built in arduino core, microphone for audio responsive mode, and has extensibility to allow for wifi, DMX, or any other communications you want. Not to mention hallucinatorator mode:
which uses the ganzfeld effect to make crazy hallucinations happen.
I don't even care that someone could completely steal my design because it's open hardware and open source; I would happily pay $70 to get one of my own lights!
So then the question is... since I've been working so hard on this that I haven't been working enough real job to have savings to speak of, I wonder if there is a good PR person I could hire that would defer payment until after a project was successful...
Let me know if anyone knows someone who might be interested!