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I think as an entrepreneur, you are gonna need to do your homework and figure out how to get the attention to your project regardless of using Kickstarter or not.

Lockitron was a perfect example that used Selfstarter to fund their project and got a lot of attention from users without the help of any organization like Kickstarter.

i agree with this ^. if you're going to launch a project that you hope builds the momentum to fund +$100,000 of your capital needs, it might be worth putting aside $5k or so for strategic PR or hiring a PR person for the launch of your own crowdfunded project.

And Lockitron proved with a product people want and getting people to notice it, you can do really well without Kickstarter (+$2,000,000 to date I believe).

Thanks for this advice, I will be taking it to heart. I know I'm not good at PR, and think that people will really want to get my product if only I was able to tell them about it. I mean, it's a fully programmable, 10W RGB+white LED light with a built in arduino core, microphone for audio responsive mode, and has extensibility to allow for wifi, DMX, or any other communications you want. Not to mention hallucinatorator mode:


which uses the ganzfeld effect to make crazy hallucinations happen.

I don't even care that someone could completely steal my design because it's open hardware and open source; I would happily pay $70 to get one of my own lights!

So then the question is... since I've been working so hard on this that I haven't been working enough real job to have savings to speak of, I wonder if there is a good PR person I could hire that would defer payment until after a project was successful...

Let me know if anyone knows someone who might be interested!

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