I'm not an American, but it's interesting to see how strongly people from the States react to swearing. I know that for every 10 guys thinking that the usage of the word "fuck" is unprofessional there is at least one George Carlin (https://www.youtube.com/watch?v=AsZwRirDOYQ), Lenny Bruce or Bill Gates (http://philip.greenspun.com/bg/), it just seems that this "puritanical" point of view has gotten stronger and stronger lately. I'd be curious about the underlying reasons.
Does it really even matter what word you use if we already know what you're talking about?
In my experience, the people using the f-word in business interactions are the same people trying to con me. Maybe this is because several of my early experiences correlated this behavior with people trying to get me to join Ponzi schemes (these 'businesses' often target college-age people in the US).
The fuss caused by the wardrobe malfunction during a sports event was baffling.
Some TV programs (not aimed at children, an example is "The Good Wife") have to avoid all swears. That's okay, but sometimes characters need to swear. In one episode they jokingly used traffic noise from a window to mask the swears.
I don't understand the torture porn of shows like 24 and the refusal to allow swearing.
Facebook made a decision to not allow any nipples. That's okay, their servers their rules. But they extended that to disallow any images of women breast-feeding children. That is baffling. Especially when FB also has some hate pages.
> I'd be curious about the underlying reasons.
I'd guess diverse population, with a vocal group who cares about it and a clear issue to campaign against. It's harder to say "More swearing on TV!".