Is it just me or does this blog post just make this guy look like an even bigger asshole?
I find it easy to identify with a guy who screws up, hurts someone's feelings, and then trips over himself trying to make it better because he feels bad.
As the biggest one on TV (House) would say: "People don't change". This is one of the many reasons I can't stand being in this business. Computers tend to have a dehumanizing effect on people. Just the fact that people only see code and not the actual person behind the code leads to the kind of mocking that should be reserved for inanimate objects directed at flesh and blood.
Apologizing (or in this case, fake semi-apologizing) doesn't make someone less of an ass. They may have to "act" less of an ass in order to make the apology seem legitimate.