The conceit here is the idea that the traditional news organizations are reliable, honest, expert, and doggedly pursue the truth. This just isn't true. Some of them do, certainly, but in the average case they're just another bunch of lazy, self-interested folks who are looking for the easiest ways to get attention and generate ad revenue.
There's nothing special about blogging, it's just a medium. Organizations build up trust through their track record, the same as in any medium. There exists tabloids and authoritative news outlets in the print world too.
There's nothing special about blogging, it's just a medium. Organizations build up trust through their track record, the same as in any medium. There exists tabloids and authoritative news outlets in the print world too.