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Isn't this filing part of a legal process intended to do just that (i.e. appropriately penalize the companies behind this collusive scheme)?

The problem is that by punishing companies and rewarding individuals, you tend to create an incentive for individuals to break the law (the risk/reward, on a personal level, gets skewed). In cases like this it's arguable that the individuals involved should be prosecuted.

Google and Apple have close to $200 Billion in cash, so a even a "substantial" penalty to them is like taking a quarter out of my pocket. Put a few execs in jail and see how fast it stops.

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