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What exactly do you mean by that?

I think socialization under the umbrella of a facebook type environment will eventually create predictable and malleable identities which are inherently the consequence of a mix of various societal pressures which are in turn constricted through the lens of the facebook environment.

Combine that with facebook's transparent use of corporate cohabitation with people's relationships, and I think you quickly have a society which is much more determined and artificial.

I think "socialisation under the umbrella of a facebook type environment" was inevitable one way or another. The advantages of an efficient system for socialising with a centralised online persona system are just too huge to forgo. I'd be interested to hear what you consider might have been alternatives, but personally, I think the economics lead inexorably to a free-to-play ad-supported system such as Facebook. Show me the day when you can convince a couple hundred million people to sign up for a paid social network product and I'll eat my hat. Show me the day that an open-source community can compete with a for-profit business in terms of attracting the best talent willing and able to slave away for hours to build great products, and I'll eat my hat.

I don't think it means the end of individuality as we know it. We've had ad-supported newspapers for hundreds of years now and people seemed to manage okay.

I think you can create services which achieve the same function as facebook while making a dispersion of self and novelty apparent to its users. I'm not arguing monetization, but the means and consequences of exploiting users responsibly.

Yet again, I struggle to make sense of what exactly you're trying to say. You're using a lot of big words, but not necessarily making your point clear. What does "making a dispersion of self and novelty apparent" mean?

The ability to express your self uniquely among different groups of people without residual consequences, and the ability to explore disparate interests in the same way.

But what about free ponies?

I assume something like:

The social implications (for good or ill) are greater than the immediate, personal benefits are (in aggregate).

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