I think Basecamp Next was the beginning. I can't put it into words, but users stopped praising 37signals after Basecamp Next. Changes were probably necessary, but it just doesn't garner the same respect as the original Basecamp. I feel like they deliberately removed private messages to get me on board with their CRM and it doesn't really seem like the average person knows what to expect when they add a user to a project (Can they see everything? Are they able to create projects?). Sure, I know, but the average person is reasonably unsettled by the current way this is handled - a problem that didn't exist in original Basecamp.
This Basecamp Personal feels like they are reaching, not innovating.
I'd love to hear what other people think, or why I am wrong and jumping to conclusions.
EDIT: Great comments. I am pretty dependant on Basecamp, so I don't relish the idea of 37signal's demise, but I have to be honest when I say I think they're concentrating on different ideals. I like most of Basecamp Next, but the things I don't like are glaring and 37signals is generally good at addressing glaring faults.
Here, they took a business product, got rid of free plans, and now can sell to a new kind of customer with their same codebase.
Also, a one-time charge for a SaaS app? That's something I haven't seen but could be applicable in a lot of places.
I'm curious how you estimate the cost of access + 1GB storage, forever. What do the terms and conditions say about them turning off the spigot at some point in the future?
This is a tempting offer. If I qualify.