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$25/forever is already lower than $5/month or $45/year

If a project lasts forever than paying or doing anything for that matter, even if it was free, is useless.

Obviously you could change the name of your single, focused project - forever. But your point made me laugh. Twas a good one.

You forget "The joys of having a Forever Project"! Currently on the HN front page: http://news.ycombinator.com/item?id=5096009

Sometimes the journey is more valuable than the destination.

Evernote has a free version also that has even more functionality than Basecamp Personal. I'm not saying Evernote is the perfect alternative, that was just an example of many.

I guess I'm just getting to the point that there is lots of alternatives out there that give much more value for a better price. I feel like 37signals is trying to sell products just because of their name and are no longer put real value in their products. Or at least putting enough value in to justify the price tag associated with their newest products.

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