"Perhaps you can also talk about what it's like to have to do things you might find distasteful and work with people you might otherwise not choose, so the business can stay afloat."
Maybe the business shouldn't stay afloat, maybe it should wind itself down.
I say this as someone who was approached by InstallMonetizer in 2011/2012 to add IM to the installers of my Windows apps. I declined, of course, because I wouldn't want to trick my customers with the tactics that InstallMonetizer uses. Tricking customers with EULA-like 'offer screens' to install browser toolbars is wrong.
I would rather close down my business than treat my customers that way.