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I'd say that piggybacking on installation process is not a valid way of promoting other software. If I go to the cinema to see movie X, I don't want to have to see half X, than Y, than other half of X, just because the distributor thought that Y ought to be promoted.

Sure, advertise the crap out of your product, but do it in contexts where people expect to see them. It's like I'd let a friend through my doorstep, and a random salesman tried to sneak in while doors were open.

And first make sure that whatever you're promoting has any value for user. I'm yet to see a single thing install-bundled that is net-positive for user.

Perhaps you've heard of this thing called 'movie previews'.

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