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In this case the users are the advertisers. Clicking on a decline button for other software they don't want (in the worst case) is for the end-users the price of getting software they do want.

That isn't the worst case. The Windows using victim* could install something accidentally by careless clicking (the "Yes,Yes, Yes" Windows installer process).

I recognise you are treading a fine line between defending a company you feel a duty to and practices and business model that you probably wouldn't select for Y-Combinator on the publicly visible business model. I hope they pivot to a less controversial model and leave you in a more comfortable place.

* You are right that the users are the advertisers but that must make the person running the installer the victim or at best the product.

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