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This may be true. I don't think they're doing anything truly unethical -- if everything pg says is true -- and they may indeed be trying to bring some improvement to a sloppy and shady industry.

That being said, this sort of thing is sort of depressing. It's representative of the ho-hum dregs of innovation being offered up by most startups, at least in the Internet sphere. If I didn't know better, and I don't, I'd say the net is showing signs of being stuck in a holding pattern. Yuck.

All the interesting stuff seems to be in other areas: bio-medical, consumer devices, high-tech hobbyist stuff, and in the big ticket realm aerospace and transportation.

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